This flour is my favorite. I bake weekly and discovered this flour at the 99 cent store ten years ago. Recently, that retailer has closed in my area and I was concerned I would never find this flour again. It's especially delicious for fresh breads and cakes. I just couldn't go back to the flour from Gold Medal or the other products available at my local grocery store. Fortunately, I found this delicious flour online and purchased 10 lbs. directly from Lehi Mills. The quality and flavor just isn't in the flour products I've used in the past. Thank you Lehi Mills! If there are other retailers in my zip code, please let me know. (shipping was a bit high) But was okay with it because... what's most important is... When I take the time to make fresh baked goods, I want them to be special, so I make sure to use Lehi Mills Artisan Flour. It makes great pie dough too!