The Shelby Report, a regional food chain trade and grocery publication, highlighted Lehi Mills’ 2018 rebrand and expansion. The magazine offers nationwide as well as regional coverage for the food trade industry. The Shelby Report publishes five editions of the magazine to different regions of the country. The publication published its article about Lehi Mills bread flour in The Shelby Report of the West. This edition covers Arizona, California, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Wyoming.
The magazine reported about the national product launch and the new brand design. In addition, the publication wrote about the national launch and new interactive e-commerce website.
The article also highlighted the superior quality of Lehi Mills’ bread flour. Likewise, it mentioned that the company works with local wheat farmers within a 300-mile radius of the mill. This allows the mill to trace the wheat. Also, the article recognized that Lehi Mills participates in the wheat production, from its planting and growing to harvest and transportation to the mill.
Later, the article quoted Lehi Mills COO Brock Knight, saying, “At Lehi Mills, we view flour as an ingredient, not as a commodity product… Our high-mountain flour is the first ingredient in all of our mixes and is tested to ensure its superior baking quality.”
The Shelby Report
The Shelby Report is a publication that is popular among manufacturers, wholesalers, and independent and chain stores. The publication gives helpful news and insights to help those in the industry build their businesses. It has been a leader in the retail food trade industry since 1967. As a long running food trade publication, the magazine has a large readership.
The Shelby Report is a reputable source and Lehi Mills is happy to appear in the West edition. We look forward to continuing the relationship with The Shelby Report and sharing more Lehi Mills news with the publication.